Our Story

Hygge (pronounced Hoo-gah) originates from the Danish vocabulary and is the inspiration behind the products we curate for our customers.

The Hygge Store is a family run business based in London. Our mission is to help you to surround yourself with the lifestyle products to help create Hygge inspired  moments.

We feel that Hygge is more than a simple noun. It encompasses a feeling, a mood, a moment and more, and can be created in the physical spaces we spend our time in. 

Although no one word describes it perfectly in our native tongue, simple, comfortable, soft cosy, can all be used interchangeably to describe the idea of Hygge.

Our ethos is gentle indulgence without excess. We like good quality products that have been made with love and are built to last.

You will find inspiration in our blog and social media channels: think beautiful home interiors and decorating ideas, mixed with laid back recipes, quotes to uplift the spirit.

We hope you enjoy your experience on our store, and love the products as much as we do.

The Hygge Team.