January 29, 2017 3 min read

Prior to opening The Hygge Store, Sam and I had longed for a place of our own where we could buy the kind of things we wanted for ourselves, but struggled to find.  We love unique items, beautiful pieces that make our homes look and feel good.  We also dislike the idea of mass consumerism, spending money on cheaply produced items from overseas which have no real benefit to our lives.  The problem we faced was in finding small-scale or handmade items that were built to last, stylish, and also affordably priced. Finding items that fit one of those criteria is not so difficult, but all three posed a challenge.  All we really wanted was a ready-made collection of lovingly produced homewares. That shouldn’t be too hard, should it?  Acutally, it was.

Early last year, whilst reading about the concept of Hygge, we became attached to the sentiment that it conjured of conviviality and slow paced enjoyment, free from guilt.  In particular we loved that it was related to the indulgent enjoyment of ones home. This was when we had our lightbulb moment and decided to marry the two thoughts together: our desire for a curated selection of artisan produced homewares and the concept of hygge. This resulted in an explosion of ideas and an enthusiastic search for talented craftsmen and their work.

The Hygge Store was launched at the beginning of the year.  We are committed to delivering products of a premium quality, that are skilfully made and reasonably priced to reflect their value. We place our efforts into sourcing beautiful, well-made, and sometimes delicious items which make the home environment more comfortable and unique.

Buying handmade or small-scale produced pieces is a celebration of the creativity and skill of a person, not a machine. There is a certain pleasure to be found in the feel of an item that has been crafted from natural materials by somebody who is passionate about the process and puts all their heart and soul into its creation. There’s a story in the item, which makes one feel good, in fact, it makes two feel good – the maker and the buyer, and that’s really a double dose of hygge.  Add to that the benefit to all those who encounter the piece - your poorly daughter snuggled in a handmade blanket on a cold winters day, your Father-in-Law sipping a well made cup of luxury real tea, or your visiting friend soothed by the gentle scent of a small batch candle made of pure organic essential oils. 

Each handmade piece has an imperfect uniqueness which makes it irreplaceable, there isn’t a need, aesthetically speaking, to replace something that will stand the test of time. There is no ‘keeping up with the Jones’s’ when you buy unique or small batch products, it’s an end to throw away culture.  In that sense, this way of living has a deeper meaning, and it makes us feel good.

We are by no means finished with our search and are actively looking for more passionate artisans and small scale producers to feature their products in our shop. Please contact us if this is you or if you would like to recommend somebody who would be perfect for our concept.

May the week ahead be wonderful, Happy Sunday!


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